A new advertising campaign by the Hoosier Lottery is beginning this week.
The new campaign, known as “Imagine That,” invited Indiana residents to share their dreams if they won the Hoosier Lottery. The Hoosier Lottery hosted five casting calls in four cities across the state and also accepted dreams through its YouTube channel. Hundreds of “dreams” were submitted, but only 50 made the cut and they will be featured in various advertising formats including TV, radio, print and outdoor media.
Along with the new campaign, the Hoosier Lottery is incorporating functional enhancements into the home page of its website to make it more user-friends.