Cequent and Brad Keselowski Racing Sign Multi-Year Contract Extension

A new agreement between Brad Keselowski Racing (BKR) and Cequent will extend the sponsorship of the No. 19 Ford F-150 through the 2017 season in the NASCAR Camping World Truck Series. The new agreement takes effect in 2015.

Cequent brands such as Draw-Tite and Reese will be featured as the primary sponsor of the No. 19 truck for at least 10 races each season. A press release indicated that Cequent will also continue to receive associate sponsor branding for the balance of the races and be featured on the No. 29 Cooper Standard Ford F-150 as an associate sponsor for every truck series race each season.

“The Cequent Performance Products team and its brands, such as Draw-Tite and Reese, take great pride in announcing our multi-year commitment to Brad Keselowski and BKR,” said Tom Benson, President of Cequent Performance Products. “This racing program elicits excitement from our employees and customers throughout the year and has given us the ability to form key relationships toward helping build our business. The partnership has become a part of Cequent’s identity, and we couldn’t be happier to continue our affiliation with Brad and his team.”

Keselowski stated that having Cequent’s full support is what the team needs to move forward.

“Their unwavering commitment to BKR for the foreseeable future will help our racing program immensely. Knowing we have Cequent’s full support is a key component toward BKR’s ultimate goal of winning the NASCAR Camping World Truck Series championship. Cequent partnering with BKR for what will be six years speaks to the strength of our relationship and how we as a team are able to deliver results for Cequent on the race track from an exposure and engagement perspective as well as help the company grow its business with key customers, stated Keselowski.”

A driver for the No. 19 has not yet been announced. Ross Chastain indicated after the race at Texas Motor Speedway that he was unsure if he would be return as the driver of the BKR truck in the 2014 season.