Race Teams Welcome Sponsors for 2014 Season

It’s been a busy off season for teams and owners as sponsorships get into line for the upcoming season.

It was announced Tuesday that Love’s Travel Stops will expand its partnership with Front Row Motorsports. The primary sponsorship is slated for 14 races in the 2014 season, which is a significant increase. from last season. The sponsor will be on David Gilliand’s No 38 at the season-opening Daytona 500 at Daytona International Speedway and for 13 other races in the season.

Reser’s Fine Foods and GameStop will continue in their sponsorship of Matt Kenseth’s No. 20 Joe Gibbs Racing Toyota in the Nationwide Series. Reser’s Fine Foods will be the primary sponsor for seven races and GameStop will return for its seventh season for ten races. Reser’s Fine Foods will be seen on the car for the first time at Daytona and GameStop’s first appearance will be Mar. 8 at Las Vegas Motor Speedway.

Team Penske made two sponsor announcements this week. Wurth will be the primary sponsor for Brad Keselowski’s No. 2 Penske Ford Fusion for four NASCAR Sprint Cup Series races in 2014. This unique paint scheme will debut on Mar. 23 at Auto Club Speedway in Fontana, California. Wurth plans to be an associate sponsor for the entire season.

After several successful seasons in the Nationwide Series with Team Penske, Alliance Truck Parts will join the No. 2 Ford Fusion team in the Sprint Cup Series for eight races beginning at Phoenix International Raceway on Mar. 2.