Drive Sober This Super Bowl Sunday

Tomorrow is Super Bowl Sunday, pitting the Seattle Seahawks against the Denver Broncos at 5:30 p.m. CT, and Mothers Against Drunk Driving are urging football fans not to drive drunk and to assign a designated driver.

Super Bowl Sunday continually ranks as one of the most dangerous times of the year for drunk driving deaths. According to the National Highway Traffic Safety Administration, 43 percent of all traffic fatalities on Super Bowl Sunday and the early hours of the following morning in 2012 were caused by drunk driving, compared to an average of 31 percent for the year as a whole.

On Super Bowl Sunday, and throughout the year, MADD encourages football fans ‘to play the most important position in the NFL: the designated driver.’ In fact, MADD’s game-day program with the NFL helped teams increase their designated driver sign-ups by seven percent in 2013.

Many law enforcement agencies will be stepping up patrols during and after the Super Bowl to discourage drunk driving.