Middle/High School Principal Brett Berndt told the school board that progress is being made with the branding efforts. “The logo team, which has been the two principals, a member of the marketing team, and our athletic director, have come together to work extremely hard over the last couple months to try to find a logo for this branding push that the marketing team is doing,” he says. “In front of you, you’re going to see many different logos there. The nice thing about what you’re seeing in front of you is we have access to all of those logos. So when we’re doing this branding, it’s not just going to be one logo. We have multiple logos that we can get.”
As part of the branding effort, the marketing team has contracted with VIP Branding to design the logos. Berndt says the the next step is to pick one member of the new logo family to represent the Culver Community Schools Corporation, “This is just information to you. Right now, it’s not finalized. As soon as we finalize it, obviously that means you have to pay for it, and I don’t know if we’re ready for that phase yet but that’s obviously what we’re working toward. Our main goal is we have to come up with one primary logo.” Although they’re not sharing the new logos with the public or the corporation’s staff, Berndt says the logo team already has a favorite.
To pay for the new brand, the marketing team has set up a GoFundMe account. So far, it’s raised nearly 25 percent of its $10,000 goal. However, school corporation treasurer Casey Howard points out that the team might actually have to raise a bit more than that to offset fees charged by GoFundMe, “There’s a five-percent GoFundMe charge, and we pay 2.9 percent plus a 30-cent-per- transaction charge.” Marketing committee member Shelly Schrimsher says they also plan to ask local businesses to help support the project.
She adds their agreement with VIP Branding also includes an online store that will sell clothing and other items carrying the new logos. “We’ll just send out an e-mail; we’ll keep marketing that and getting that out, put it in the paper, keep shoving that out there,” she says. “And you can just get on there like it’s a Target website, and you just shop like you were shopping for something at Target. And then you pick out your sizes, and they set it all up and ship it directly to your home. And then 10 percent of each item comes back to the school.”
Schrimsher says they’re also thinking about hosting some events to raise money and interest in the new brand.