The Culver Community Schools Corporation is taking another step forward in its branding effort. Members of the public now have the chance to wear the corporation’s new logos, thanks to a new online store featuring clothing and accessories with the corporation’s new brand.
The creation of the online Varsity Shop was included in the corporation’s agreement with VIP Branding, who created the logo family. In addition to getting the new brand out into the community, the online store will also help raise funds for the corporation. According to members of the corporation’s marketing team, 10 percent of the proceeds from each item sold will go back to Culver Schools.
The branding effort is seen as a way for the corporation to control its image and potentially attract more families, at a time when per-student funding from the state has dropped. The corporation’s marketing team continues to raise funds to buy marketing materials like signs, banners, and other products with the new logos.
Click here to visit the Culver Community Schools Varsity Shop.