The Culver Community Schools Corporation’s marketing efforts continue to get help from the local community. Shelly Schrimsher, a volunteer with the corporation’s marketing team, told the school board Monday that banners with the corporation’s new logo will be going up around town later this month.
She said the corporation won five of the banners in a contest run by VIP Branding. That’s the company that created Culver Schools’ new logo family and runs the online Varsity Shop selling merchandise with the new logos. “We had the most online sales, and we won a $900 value of five avenue banners, so you will see them going on the poles outside,” Schrimsher said. “And then in addition to that, the town board purchased 20 to go on our campus, so that’s like a $4,000 value, so we’re going to have 25 total all around the campus. And then in addition to that, the town board is purchasing 50 banners just dedicated to Culver Cavs, and those will go all throughout the poles in town.” She says that’s in addition to a contest taking place in the town, giving local students and residents the chance to create banner designs.
Schrimsher also told the school board about the marketing team’s new “Dine Out for Culver Schools” campaign. As part of the effort, residents are invited to eat at various local restaurants on certain days, with 20-percent of the money spent going to Culver Schools’ marketing efforts. She says the campaign is getting a great deal of support from local businesses, “We had 100-percent participation from all the restaurants we asked. We asked Leiters Ford, Bass Lake, Monterey, and every single restaurant in Culver. So we’re really excited that everybody’s in.”
The branding effort is seen as a way for Culver Schools to control its image and potentially attract more families, at a time when per-student funding from the state has dropped. School board member Ryan Sieber said it’s important to build pride in local schools, noting how the town of Argos was split by this week’s referendum, “When I see all these people on this list that are willing to help fund and the money we did raise just for an advertising program, we’ve got a lot of community support, and I think we all need to be very cognizant of that. And what the town’s doing to help advertise our corporation, that’s big. It is big. And I am proud of the relationship we have here locally.” Other school board members suggested that banners also be placed in other communities around the Culver School District.
The “Dine Out for Culver Schools” campaign continues tomorrow at Subway in Culver. To take part in the fundraiser, see the coupon below.