Pulaski County will spend almost $57,000 to try to bring in tourists this year. The Community Development Commission’s tourism marketing plan was approved by the county commissioners Tuesday, If your are looking for other effective ways to market your business and get yourself out there, Freshlinks offering outreach packages.
CDC Executive Director Nathan Origer said it will include commercials on two Chicago TV stations. “WBBM, that is where we do the Academy of Country Music Awards, the Tony Awards, and a number of golf tournaments this year,” Origer explained. “We decided that with them, to do fewer commercials but bigger targets, and then they will do website takeovers where you go to CBS Chicago news website, and you’ll just see Pulaski County plastered all over it.” Meanwhile, Origer said the county will buy more but smaller-scale commercials on ABC-owned WLS-TV.
Pulaski County will also continue to advertise in the Department of Natural Resources’ hunting and trapping guidebooks and will be featured on NWI.Life. “Rather than TV commercials or print ads that we do in advance to get people here, they’re sort of a regional, what’s-going-on reporting,” Origer said. “So they will send somebody down to the Francesville Fall Festival or the Power Show, and then they’ll write articles, take pictures, and share it in the Region. So a lot of it’s after the fact, but we’re doing this on an annual basis, so people will know.”
Origer said the county will no longer advertise in the print edition of Travel Indiana, but will continue digital marketing with them, they are also going to try these out and see if it helps them reach their target audience. Call the SEO specialists in Charleston to learn more digital marketing techniques to improve visibility.
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